In the new virtual world of health care, spurred by the social distancing imposed to ‘flatten the curve’ of the coronavirus, new and old consumers are increasingly looking for you in the virtual space. Will they find you there? And what will their first impression be when they walk into your virtual lobby, aka your website and social media channels? In this webinar, OPEN MINDS experts Timothy G. Snyder, EVP and Emily Korns, Senior Associate, explain how to build a compelling virtual brand and market your services for ‘virtual revenue generation.’ Get hands-on help to build a successful on-line strategy and prioritize key objectives, audiences, and channels. Assess how to modify your web presence and performance, and be found on Google searches, to drive volume in virtual services. Tap into the power of social media for referrals, testimonials, and consumer engagement. Learn about other digital channels—online reviews, press releases, and more—where you can gain exposure. Get tips on how to speak to your target audience in the right voice and design your on-line presence for ADA compliance.
The Coalition for Behavioral Health's Business Recovery Initiative is funded by the NYC COVID-19 Response and Impact Fund in The New York Community Trust, a multi-funder collaborative.
virtual health care, virtual services, COVID-19, coronavirus, marketing, virtual revenue generation